Media
24 October 2024

How Ukrainians are conquering theworld with soft power

What does the world know about Ukraine? That we are currently engaged in a bloody war with the Russian aggressor? Does it remember Chornobyl? Or does it remember the narratives of the Russian imperial period that we have nothing Ukrainian, no language, no history, no culture?

To deepen the knowledge and understanding of Ukraine and its cultural heritage among various foreign audiences, to promote the growth of expert knowledge about Ukraine, and to counter Russian information attacks, the Ukrainian Studies Program, a long-term programme to support Ukrainian studies projects named after the prominent American and Canadian historian of Ukrainian descent Ivan Lysiak-Rudnytsky, continues to operate.  This year, Ukrainian educational institutions, cultural and analytical centres have participated in the programme.

We  invite you to watch our story, where we show how Ukrainian intellectuals and artists have popularised the Ukrainian idea abroad.